Markies AR App
Markies, LLC is looking for a partner that has a proven track record of delivering high-impact strategic, creative and technology solutions to develop, launch and support their mobile applications.
In this phase we focused on understanding the business, audience, technical environment, established a shared vision, and alignment to support the strategic objectives of the project.
Lead a kickoff meeting and working session with project stakeholders to review project objectives, identify key audiences and application requirements, review material and supplier data sets. During this working session we documented the business needs and data requirements to support all phases (current and future) and discuss workflow and data management related to the Markies Mobile Application.
Explore concepts and solutions to create a user experience that brings together the business, user and technical objectives. Review all Markies assets produced to-date. Rework existing visual design concepts to address both the UX and visual design needs for a mobile app form factor.
Augmented Reality Prototype Testing
Reworked visual designs for the mobile application to match the MVP application functionality. Created a rich user experience that brought together the human, technical, and business objectives.