Customer Insights & Ideation

I worked alongside our partners at Nike to create our core audience personas. I then helped with the strategy used to gather all content for the playbook.

EXPERIENCE STRATEGY & VISION

After our personas were met I created user flows that would outline the content strategy and architecture of the application.

PLANNING & SCOPE DEFINITION

Working an agile process with Nike so that design would be finished by the time content was created to move directly into development.

Oversight & Coordination

I collaborated with stakeholders, a content strategist, developers, and brand ambassadors at nike to ensure we met all requirements through the entire project.

DESIGN EXECUTION & VALIDATION

I designed directly for the iOS ipad. Using Nike's well defined brand guidelines created wireframes, prototypes and design specs for the app.

LEADERSHIP

I owned the entire design process from UX strategy to Visual design while working to align and pivot when needed to meet content criteria. 

Insights

Our insights phase included stakeholder interviews and working sessions with Nike to craft personas and user flows for the application. The three flows that were created spanned the full extent of the application. From a user reading straight through the playbook, someone who reads it in multiple sessions, to a super user that refers back to specific areas in the application while sitting with a potential partner.

Once that was complete I worked with a content strategist to lay out how we saw the application and built a site map that was used to help Nike create the content while we moved into wireframes and visual design.

UX Strategy

Once we had a foundation for what the content would be I drafted the information architecture for the application and moved into wireframes. This was actually a difficult feat as the content had not been created at this point but we needed to move forward as to meet Nikes quick paced deadline. 

Wireframes

At this point of the project I was in great shape moving along the process. The only problem was we still did not have final content from the Nike team. That being said I was able to draft wireframes that would help the team write content to. This moved the project along and I was able to start visual design assets. 

visual design

Once I started visual design and began prototyping with draft content, I realized that we were going to have less than half the expected content per section. Once this was confirmed I went back to the drawing boards and recreated the design layout while in visual design to save time and keep our deadline on track. I was able to pivot the design layout to be flexible for what content the Nike team would create for best and worst case scenarios. 

This quick thinking was the main reason we were able to stay on time. I worked with the development team and began building the application as we waited on final content. It is not ideal building an application before content is created, I am very proud of my team in staying agile and being able to pivot midway through the project to keep client expectations as well as such a quick deadline.

The Solution

The final output was an iOS iPad application designed and built in three months. We were able to roll with the ups and downs of content curation by our client and pivot to meet there needs halfway through the project. The Nike team was very impressed with our agile approach, insights, and ability to stay under budget and time which lead way to another project a few months later.